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Principal / Director Product Design Leader

Shaping, designing, and building AI-powered products that make complex decisions feel simple

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Password available on request

Need access? Email hello@pamelaporto.com

Experience

Career

2025—Now

T-Mobile

Principal Product Designer — AI & Emerging Technologies

Telecom · AI

2018-2025

Crema

Director of Design

Product consulting · Healthcare · Fintech · Enterprise

Earlier experience

LegalShield · Barkley · Sprint

Product design · Digital experiences

Consumer products · Enterprise SaaS · Telecom

Industries

AI · Telecom · Healthcare · Fintech · Enterprise SaaS · Security · Consumer products

Built, scaled and acquired

FEATURED PUBLIC CASE STUDY

Vera, a plant care app

Led 0→1 product design and brand for a consumer plant care app: 240K downloads and 30K daily active users within 9 months, acquired by Bloomscape within 10 months of launch.

Read case study →

In action

Leading teams, products, and alignment at scale

I build and scale design teams in complex, fast-moving environments—creating clarity, aligning cross-functional partners, and helping teams ship high-quality work without losing sight of users or outcomes.

I create the clarity, systems, and tools teams need to move faster—aligning cross-functional partners, scaling design practices, and using AI-assisted workflows to improve understanding, decision-making, and delivery.

Vera — end-of-year product growth review

Raising the bar through systems, not heroics

I create the structures, rituals, and decision frameworks that help teams do strong work consistently—not just when the right person is in the room.

Early alignment over late feedback

I bring Product and Engineering into the work early, shifting teams away from big reveals and toward continuous collaboration—reducing friction and accelerating delivery.

Raising the bar through systems, not heroics

I create the structures, rituals, and decision frameworks that help teams do strong work consistently—not just when the right person is in the room.

Early alignment over late feedback

I bring Product and Engineering into the work early, shifting teams away from big reveals and toward continuous collaboration—reducing friction and accelerating delivery.

I seek clarity to drive velocity

I focus on reducing ambiguity early—through clear problem framing, constraints, and success criteria—so teams can move faster with confidence and less rework.

Kind, clear feedback

I give feedback continuously—not just in reviews—using structured, actionable approaches that increase clarity, alignment, and trust.

Designing with evidence

I combine qualitative insight, behavioral data, and product outcomes to make better decisions and know when to challenge the numbers.

Building leverage for the team

I focus on creating environments where designers feel trusted and accountable, helping others lead rather than creating dependency.

I create reusable AI-assisted workflows, skills, and design tools that help teams understand complex systems faster, improve consistency, and move from exploration to delivery with more confidence.

Designing with evidence

I combine qualitative insight, behavioral data, and product outcomes to make better decisions and know when to challenge the numbers.

Building leverage for the team

I focus on creating environments where designers feel trusted and accountable, helping others lead rather than creating dependency.

Raising the bar through systems, not heroics

I create the structures, rituals, and decision frameworks that help teams do strong work consistently—not just when the right person is in the room.

Early alignment over late feedback

I bring Product and Engineering into the work early, shifting teams away from big reveals and toward continuous collaboration—reducing friction and accelerating delivery.

I seek clarity to drive velocity

I focus on reducing ambiguity early—through clear problem framing, constraints, and success criteria—so teams can move faster with confidence and less rework.

Kind, clear feedback

I give feedback continuously—not just in reviews—using structured, actionable approaches that increase clarity, alignment, and trust.

Designing with evidence

I combine qualitative insight, behavioral data, and product outcomes to make better decisions and know when to challenge the numbers.

Building leverage for the team

I focus on creating environments where designers feel trusted and accountable, helping others lead rather than creating dependency.

What colleagues say

In their words

“Pamela brings a strong design presence to the work. She has a clear, grounded point of view, with deep UX craft and strong connection to the industry best practices that raises the bar for our experiences. I see her as a thought leader in the space - someone who can both zoom out to the bigger design strategy and zoom in to the details that really matter for customers. I am excited to keep collaborating with her as we shape where these experiences go next!”

Product Leader

“Pamela did a wonderful job last week providing coverage for her fellow team members. She was stretched thin across multiple different topics, but found the time to jump into challenging topics and conversations and did so with finesse. She exhibited the ability to be cross-functional, and as her manager, this is great to see play out.”

VP of Product

Senior AI Design and Conversation Design Manager

"Pamela is an amazing designer and human. She is a continuous learner who makes sure she's at the bleeding edge of AI design, she has years of senior leadership experience that shines through in how she shows up at work, and her warmth, authenticity and work ethic make her an absolute pleasure to be around as well as an asset to any design team."

Director of Product

“I love hearing you talk about design — you are so incredibly smart. Oftentimes (like this exact instant where I am eavesdropping) I don’t even need to have the context to be able to understand the message you are delivering or the story you are telling with the way you approach design thinking. You can take something incredibly complex and explain it to someone in a way they feel like they can relate and really understand. I am so proud to have you leading our design craft at Crema.”

Building beyond the day job

I learn by building. Outside of my day-to-day work, I create products, prototypes, and AI-powered tools to explore emerging technologies, test new ideas, and sharpen my craft. These projects help me stay close to the future of design while developing practical experience with the tools and workflows shaping our industry.

La VP: AI-powered portfolio critique, built to think more like a design hiring panel

See La VP →

La VP: AI-powered portfolio critique, built to think more like a design hiring panel

See La VP →

Futbol Mode: World Cup 2026 prediction experience

See Futbol Mode →

Futbol Mode: World Cup 2026 prediction experience

See Futbol Mode →

See the full work

Detailed client work is available in my password-protected portfolio.

View full portfolio

Password available on request

Need access? Email hello@pamelaporto.com